How A “3 Letter Word” Helped AWeber Increase Their Trial Signups By 12%!
Just heard a podcast where Aweber revealed how adding a 3 letter word to their order process increased their trial signups by … 12%! Want to know what this word is? It’s the word … “Now“. The most likely rationale for this is because it creates certainty and urgency for their prospects. As with all […]
How To Have An Effective Split Testing In 3 Simple Steps
Hi there! To have an effective split testing, here’s the sequence in which you must test things out: Step 1: Test Design First Create 2-4 pages that have the same content / copy / text Ensure they look drastically different (Different formatting, colors, images) Send huge but equal amounts of traffic to those 2-4 pages […]