KC6: Your Vital Vision Episode

Welcome to this episode where we’ll see why it’s crucial to have your vision.


If you have yet to listen to my previous episodes on identity, purpose and mission, now would be an ideal time to do so as it forms the background for what we’ll be covering here.

I also recommend listening to the episode on mission again before you go ahead with this.

And if you have just covered it, let’s proceed…

So vision is defined as… the act or power of anticipating that which will or may come to be.

This word was first used even before the 1300s… where it meant something seen in the imagination or in the supernatural.

Now VISION deals with the WHERE…


Vision is about what you aspire to… it’s about where one is going. It looks forward. It’s about your desired future state or position. It also describes how the future will look like if the mission is achieved & fulfilled.

As Stephen Covey said… Begin with the end in mind.

Essentially, the VISION is the effect of the mission. And it should INSPIRE!

I’ve heard it said that… “A man without eyes is blind, but a man without a vision is dead”.


Proverbs 29:18 says… “Where there is no vision, the people perish”.

Now this is… SERIOUS business!

If your mission is not aligned to your vision, your vision most certainly won’t come to pass.

Have you noticed some of the greatest changes around the world were started by visionaries…


Legends such as Albert Einstein, Thomas Edison, Henry Ford, Martin Luther King, Bill Gates… and really stars like… the late Steve Jobs, Mark Zuckerberg and Elon Musk just to name a few.

Inspiring Vision Statements

Do you remember the famous speech by Martin Luther King that goes… “I have a dream that one day…”?


This is HIS vision!

Let’s look at some people & organization’s vision statements…

John F. Kennedy said… “By the end of the decade, we will put a man on the moon“.


Sir Richard Branson’s vision is… To have fun in my journey through life and learn from my mistakes.

Bill Gates’ vision is… A computer on every desk and in every home.

IKEA’s vision is… To create a better everyday life for the many people.

American Express’ vision is… To be the world’s most respected service brand.

For Hilton, it is… To fill the earth with the light and warmth of hospitality –by delivering exceptional experiences – every hotel, every guest, every time.

In Toys ‘R’ Us’ case… To put joy in kids’ hearts and a smile on parents’ faces.

And here is Amazon’s… To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

Incredible eh? 🙂

One key to share is that the VISION needs to be well executed with great precision and Jeff Bezos of Amazon has done exactly that!

It’s Your Turn…

Ok… now it’s your turn to craft your own personal vision statement…

I remember in wanting advice & counsel, I once came to one of my mentors sharing the frameworks I believe in, my plans, etc.

And he shared that how he leads his life is through his vision… He never stops dreaming, etc.

As we close this episode, here’s my personal vision statement…

To be the leading voice to assist people live compellingly.

Feel free to reach out should you need any assistance.

I’ll be most happy to assist.

Tks for listening and I trust you see how having your own personal VISION is so crucial!